With the Korea personal computer industry in decline since 2001 due to economic slowdown and stagnant demand, industry players have been forced to come up with innovative strategies and new products, while cutting prices drastically, in order to remain competitive. IDC's Korea Personal Computing intelligence service provides coverage of the Korean personal computer marketplace. Through an extensive research agenda, this intelligence service provides in-depth analysis, forecast, and competitive data for various segments of the Korean personal computer market, ranging from form factors and technologies to price competition. This research delivers timely information on subjects critical to decision makers.

This service covers the following segments of the personal computing market :

• Consumer desktop PCs
• Commercial desktop PCs
• Notebooks/Ultra portables
• x86 server
• Personal workstations

Throughout the year, this service will address the following topics:

• Market overview
• Market analysis by form factor
• Channel distribution
• Vertical market
• Market forecast
• Vendors' activities

Our research addresses the following issues that are critical to your success

1. What are the primary factors influencing the Korean PC market?
2. What are the marketing strategies of major vendors?
3. How will the Korean PC market shift? Where are the opportunities?
4. What are the major trends in technology, demand, and the overall PC market?

IDC's Korea Personal Computing intelligence service provides a comprehensive analysis of the product strategies, competitive positioning, financial viability, and overall strategic direction of major vendors in the Korean PC market, including:

Apple, Daewoo, Dell, Fujitsu, HP, Hyunju IBM, Jooyontech, Multicav, LinuxOne, NCR, NEC, Newtech Computer, Qcom, Safer Computer, Samsung, Sony, Toshiba, Trigem, Unisys, Uniwide, etc

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

Korea PC Market Forecast and Analysis, 4Q 2004

Korea PC Market Forecast and Analysis, 2Q 2005

These studies are quarterly compilations of the performance of the overall Korea PC market, as well as projections for the next 5 years.

Each document provides more than 23 vendors' tracking results which are divided into 4 form factors, 18 processor groups, 7 vertical market segments, 6 distribution channels, price bands, and specs. Market forecasts and predictions are also provided to help understand the future of the PC market.

Topics of these studies have not been finalized. However, these will cover the latest key market trends.