Mobilization of enterprise applications and processes is happening across all verticals and size segments. Mobile working requires a strategic approach to ensure that platform and solution decisions are closely linked with the rest of the ICT decisions. Business demand for mobility solutions and applications is the next long-term, high-margin revenue opportunity for mobile service providers, network equipment manufacturers, device and computer hardware manufacturers, software developers, and integrators. IDC's European Enterprise Mobility service analyzes the competitive offerings of mobility solution providers. It also investigates who should be targeted in the organization and what the selling messages should be to the various customer segments.

This service covers the following segments:

• Competitive environment
• Enterprise user mobility requirements
• Emerging wireless technologies (WiMax, LTE, 4G)
• Unified communications
• Mobile worker opportunity
• Mobile managed services and SLA
• Mobile broadband operator strategies
• Enterprise mobile voice and data applications

Throughout the year, this service will address the following topics:

• Mobile device trends and developments
• Picocells
• M2M services
• Mobile device vendor shares and assessments
• Mobile CRM, SFA, and FFA
• IT decision-maker viewpoints
• Vendor profiles and benchmarking
• Mobile broadband
• Location-based services

This service addresses the following issues that are critical to your success:

1. Which convergence solution better enables businesses to control their increasing mobile costs?
2. What role can picocells have in the enterprise market and what are the major operator strategies for picocells?
3. How is convergence influencing the device landscape and what are important considerations when choosing between different devices with different operating systems?
4. How big will the market be for enterprise mobile voice and data services in Western Europe?
5. How will developments in the mobile enterprise market affect users, operators, and third-party providers?
6. How many mobile workers, remote workers, and teleworkers will there be by size and vertical market?

IDC's European Enterprise Mobility service examines how mobile players are positioning themselves to compete in the mobile enterprise market. This service reviews strategies, market positioning, and future direction of providers and operators in the enterprise market, including:

Vendor and solution providers: 3Com, Accenture, Acer, Adobe, Agilent Technologies, Alcatel-Lucent, Apple, Autodesk, Avaya, Capgemini, Cisco, Citrix, Comverse, Convergys, Dell, EDS, EMC, Ericsson, Fiberlink, Fujitsu, Getronics, Hitachi, HP, Huawei, IBM, Intel, ip.access, iPass, Juniper, KPMG, LG, Microsoft, Motorola, NEC, NMS, Nokia, Nortel, Oki, Oracle, Palm, Philips, Polycom, PWC, Qualcomm, RadioFrame, RedKnee, RIM, Samsung, SAP, SEVEN, Sharp, Siemens, Nokia Siemens Networks, Sony, SonyEricsson, Sun Mycrosystems, Sybase, Symantec, Symbol, Tatara Systems, Tango Networks, Telcordia, Telenity, TI, Toshiba, T-Systems, Unisys, Verisign, Visto, Wavecom, and ZTE.

Operators: 3, AT&T, Base, Belgacom Mobile, Bouygues, BT, Cosmote, Elisa, DNA Finland, E-Plus, KPN Mobile, Mobilkom Austria, Netcom, NTT, O2, ONE, Optimus, Orange, SFR, Sonofon, SpringMobile, Swisscom Mobile, TDC, Telefónica Móviles, Tele2, Telenor Mobil, Telecom Italia, TeliaSonera, TMN, T-Mobile, Verizon Business, Vodafone, Wind, and Yoigo.

This service focuses on the following core research. In addition to the insight provided in this service, IDC may conduct additional research on specific topics, or emerging market segments via research offerings that require additional IDC funding and client investment:

Annual enterprise survey covering 650 interviews in eight countries, considering enterprise requirements in the mobile operator services areas, segmented by size, industry, and country.

This detailed study will provide an insight into the development of mobile and teleworking in Western Europe. Country-specific data will be presented by vertical and company size for both categories.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Complimentary/special admission price to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.