Business Analytics (the overall term for the Business Intelligence and Analytic Applications markets) is rapidly increasing in importance. Despite the maturity of the business analytics market, users still struggle to turn their increasing volumes of data into useful information. As quickly as vendors come out with new products and technologies to help, the types and volumes of data that users need to handle increase, and users demand more usable and intuitive software. Information is provided to users in many ways, with more information embedded into business processes, but there are still needs for ad-hoc query ability. IDC's European Business Intelligence and Analytic Applications service helps product, marketing, and strategic planning professionals assess business opportunities and position their products in the markets for business analytics software.

This service covers the following segments:

• Business intelligence tools: end-user query, reporting, and analysis tools
• Advanced and predictive analytics, data mining
• Financial performance and strategy management applications (formerly known as business performance management)
• Analytic applications in areas such as CRM, SCM, and workforce analytics
• Data integration and data warehousing tools, including data quality

Throughout the year, this service will address the following topics:

• Key business analytics requirements
• Case studies: notable deployments of business analytics
• Market trends and developments
• Vendor performance and strategies

Our research addresses the following issues that are critical to your success:

• What are the major issues relating to business analytics that companies face today and in the future?
• Which strategies should business analytics vendors follow to take advantage of market opportunities?
• What are the key market drivers and inhibitors for the European business analytics markets?
• Which market segments and countries represent significant growth opportunities over the next five years?
• How are the top vendors positioned in terms of company and product strategies and market share?

IDC's European Business Intelligence and Analytic Applications service examines how providers of business intelligence tools, analytic applications, and datawarehousing tools are positioning themselves to compete in the business analytics market. This service reviews strategies, market positioning, and future direction of several providers in the business analytics markets, including:

Actuate, Advizor, Algorithmics, Allen Systems Group, ANGOSS Software, Applix, Arcplan, Business Objects, Cartesis, Cincom Systems, CODA, Cognos, Computer Associates, CorVu, Datawatch, Fair Isaac, FormScape, Hummingbird, Hyperion, IBM, Infor, Informatica, Information Builders, Kalido, KXEN, Lawson, Microsoft, MicroStrategy, NCR/Teradata, NetIQ, Oracle, OutlookSoft, Progress Software, QlikTech, Quadstone, RedEye, Sand Technology, SAP, SAS, Silicon Graphics, SPSS, Sybase, Systems Union, Tecnomatix, and Unica.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

These studies provide detailed analysis of the European business analytics market. Revenue and market share data is included for the leading vendors in each segment, and five-year forecasts by segment and country are provided. Market trends are discussed and guidance is offered on appropriate strategies.

Western European Analytic Applications, 2007-2011 Forecast

Western European Analytic Applications (CRM, SCM, and Workforce Analytics) Competitive Analysis and Forecast

Western European Business Analytics Forecast and Analysis, 2007-2011

Detailed results and analysis of end-user survey data.

These studies include an analysis of how companies are addressing their business analytics challenges. Focus is on the demands the companies face, the solutions being implemented, the benefits achieved, and the lessons learned.

Performance Management in Government in Western Europe Inclusive BI: Taking BI Beyond the Information Worker European Innovation Report in Business Analytics: Leading Edge Vendors and Technologies

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Complimentary/special admission price to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.