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Central and Eastern European Quarterly PC Tracker
• Published Research
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• Scope of Coverage
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

The core of this service is a comprehensive electronic database detailing changes and trends in the highly competitive PC market, covering vendors, brands, customer segments, distribution channels, processors, and PC product categories. Quarterly updates provide the latest information on the rapidly changing market for time-critical decision making. Built on the foundation of IDC's network of country-level quarterly PC tracking services, IDC's Central and Eastern European Quarterly PC Tracker's bottom-up methodology delivers an accurate view of the PC market from those closest to it.


Markets Covered


This service covers the following markets and segments:

  • Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine, and the rest of Eastern Europe
  • Optional add-ons: Estonia, Latvia, Lithuania, Kazakhstan, Serbia
  • Desktops, notebooks, ultraportables, and x86 servers
  • More than 150 vendors and 400 brands
  • Processor by brand and speed
  • User segments: home, education, government, small office, small business, medium business, large business, and very large business
  • Distribution channels: direct inbound, direct outbound, vendor stores, Internet channel, retail channel, corporate dealers, value-added resellers, and third-party mail


Segments Analyzed


Every quarter, this service will address key topics, such as:

  • Vendor market share by country, form factor, user segment, and distribution channel
  • Quarterly market sizing
  • Competitive positioning
  • Quarterly forecasts and five-year forecast
  • Vendor performance analysis
  • Key desktop, notebook, and x86 server trends
  • Price trends


Key Questions Answered


This service addresses the following issues that are critical to your success:

  1. What are the major challenges/opportunities in the Central and Eastern Europe PC market?
  2. How viable is the new low-cost PC market in the CEE region?
  3. What are the market performance strengths/weaknesses of your competitors?
  4. What are the opportunities in the emerging CEE markets?


Scope of Coverage


Source: IDC



Competitive Analysis


IDC's Central and Eastern European Quarterly PC Tracker service examines how international, regional, and local PC vendors are positioning themselves to compete in the desktop, notebook, ultraportable, and x86 server markets. This service reviews strategies, market positioning, and future direction of the key suppliers in this market, including over 150 vendors and more than 400 separate brands.


Timely Delivery and Support


Throughout the year, this service will offer insight into the latest trends impacting the market.


Geographic Coverage

Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine, and rest of Eastern Central Europe, and, on demand, Serbia, Kazakhstan, Latvia, Estonia, and Lithuania.


Timely Delivery and Support

Preliminary results delivered three weeks after the quarter end. Final results delivered six weeks after the quarter end. Quarterly forecast delivered eight weeks after the quarter end.


Web-Based Delivery

Through its Web-based interactive querying tool, IDC offers powerful data-sorting and reporting capabilities, allowing clients to cross-tabulate and manipulate regional and country market data.


Database Delivery

Results are presented to clients in a user-friendly Excel workbook format. Each worksheet has tools to help you locate and print the data you need.

(Illustrative data only)


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.

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