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European Quarterly Printer Tracker
• Markets Covered
• Segments Analyzed
• Key Questions Answered
• Service Elements
• Competitive Analysis
• Timely Delivery and Support
• Respond to Today's Dynamic Market
• IDC's Investment Philosophy
• What Is An IDC Tracker

IDC's European Quarterly Printer Tracker service provides insightful analysis, quarterly market share data, and an eight-quarter forecast by technology and speed segment for unit shipments, average system value, and value of shipments for each of 16 Western European countries. Shipments and value of shipments are provided by end-user (home, small business, medium-sized business, large business, and government/ education) and channel (direct sales, distributor, dealer, retail, and VAR/SI) segments. The tracker also provides quarterly assessments and performance analysis for top vendors in each technology and speed category.


Markets Covered


This service covers the following segments:

  • Quarterly unit shipments and value of shipments market share by technology/speed segment by country
  • Technology/speed unit shipments and value of shipments split by distribution channel by country
  • Technology/speed unit shipments and value of shipments split by end-user segments (home and business by size class) by country


Segments Analyzed


Throughout the year, this service will address the following topics:

  • Printer trends, analysis, and forecasts
  • Printer shipments in units and revenue


Key Questions Answered


This service addresses the following issues that are critical to your success:

  1. How are vendors performing comparatively by quarter?
  2. In what quarter will new technologies emerge and what market impact will they have?
  3. Which printer technology/speed segment will provide the greatest opportunity for growth?
  4. What are the vendor shares by distribution channel?


Service Elements


Source: IDC



Competitive Analysis


IDC's European Quarterly Printer Tracker service examines how major printer vendors and vendors with printer-related technologies are positioning themselves to compete in the printer market. This service reviews strategies, market positioning, and future direction of several providers in this market, including:

Brother, Canon, Dell, Epson, HP, IBM, Konica Minolta, Kyocera Mita, Lexmark, NRG, Océ Printing Systems, Oki, Olivetti Tecnost, Panasonic, Printronix, Ricoh, Samsung, Sharp, TallyGenicom, and Xerox.


Timely Delivery and Support


Throughout the year, this service will offer insight into the latest trends impacting the market.


Segmentation

Printers by speed, value, paper format, channel, and sector. Printer units and value.


Timely Delivery and Support

Week 7: Final data delivered by Excel pivot table.


Database Delivery

This analysis provides detailed information and analysis of leading technologies and identifies several key industry trends.


Respond to Today's Dynamic Market


Source: IDC



IDC's Investment Philosophy


As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10-plus years reflects our commitment to investing in our customers.


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