Already the world's second largest PC market, China is a key driver for growth not just in the Asia/Pacific region, but also the entire world. Yet, development patterns within China are very diverse. Buying patterns observed in the more developed Eastern sub-region, for instance, should not be expected to recur in the remote Western parts of the country. IDC's China Quarterly Sub-Regional PC Tracker examines the unique characteristics and market trends of these individual geographies. It provides timely and critical market intelligence essential for understanding one of the largest, most intricate, and fastest growing PC markets in the world.

This service covers the following segments of the China PC market:

• Consumer desktops
• Commercial desktops
• Mobile PCs/notebooks/ultraportables
• X86 servers
• North China (Beijing, Hebei, Heilongjiang, Henan, Inner Mongolia, Jilin, Liaoning, Shandong, Shanxi, Tianjin)
• South China (Guandong, Guangxi, Hainan)
• East China (Anhui, Fujian, Jiangsu, Jiangxi, Shanghai, Zhejiang)
• West China (Chongqing, Gansu, Guizhou, Ningxia, Qinghai, Shaanxi, Sichuan, Tibet, Xinjiang, Yunnan)
• Central China (Hubei, Hunan)

Throughout the year, this service will address the following topics:

• Business opportunity assessment
• Market dynamics
• Competitive analysis
• Vendor profiles

Our research addresses the following issues that are critical to your success:

1. How is PC demand segmented by the five major geographical regions in China?
2. What is the growth outlook for different regions in the China PC market?
3. How does the PC competitive scenario change by sub-region?
4. Are there local competitors in smaller regions that are currently being ignored to your possible detriment?
5. How do customer segments in China differ by sub-region?

IDC's China Quarterly Sub-Regional PC Tracker provides comprehensive analysis of the overall strategy and performance of the major vendors in China. Examples of vendors tracked include:

Acer, Apple, Ascend, ASUS, Compower, Dawning, Dell, Founder, Fujitsu, Great Wall, Haier, Hedy, Hisense, HP, IBM, Langchao, Lenovo (Legend), MaxStation, NEC, Powerleader, Sony, Start, TCL, Thunis, TongFang, Toshiba, Twinhead, and more.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

• By region - Top 10 PC vendor unit shipments and revenue by form factor:

- North China

- South China

- East China

- West China

- Central China

• 4 quarters' PC unit shipments forecast by processor
• 4 quarters' PC unit shipments and revenue forecast by form factor
• 5-year PC unit shipments forecast by segment
• 5-year PC unit shipments and revenue forecast by:

- Sub-region

- Form factor

• Preliminary data which provides summary tables of the top 10 vendor rankings by sub-region and form factor
• Final sub-regional data tables and forecasts. An interactive Pivot Table is also provided for customized analysis
• A qualitative Powerpoint summary will be provided to highlight major developments among the prominent vendors in each province. New products, promos and pricing actions will be among the topics addressed
• Inquiry hours for direct access to IDC analysts

• A database is also provided in an interactive Pivot Table format, so as to allow for customized analysis and segmentation with a high level of granularity

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.