Since 1993, IDC has performed in-depth analysis on the Middle East and Africa PC markets using a comprehensive set of market updates, briefs, studies, and end-user surveys. IDC's Middle East and Africa Personal Computing service provides PC industry participants with objective and timely analysis of key competitors, products, technology roadmaps, trends, and end-user spending. The service also examines developments in the desktop, portable, and x86 server markets.

This service covers the following markets and segments:

• South Africa, Egypt, Algeria, Morocco, Tunisia, Ethiopia, Ghana, Kenya, Nigeria, Tanzania, Uganda, Israel, Turkey
• Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE
• Jordan, Lebanon, Syria, Rest of Middle East
• Desktops, notebooks, x86 servers

Throughout the year, this service will address the following key topics:

• Market sizing and forecasting
• Vendor market shares
• Distribution channel analysis
• Economic and political developments and their influence on the market
• Vendor competitive analysis/positioning
• Vertical market assessment
• Impact of new technologies
• Assessment of gray market activities

This service addresses the following issues that are critical to your success:

1. Which major markets will grow fastest and why?
2. Which customer segments offer the greatest opportunities?
3. Which technologies will have the greatest impact on product development in portables and desktops?
4. What are the key customer requirements in the portable and desktop PC markets?
5. How will the low-cost desktop affect the PC market?
6. How will Internet appliances and Web sales affect the PC market?
7. What are the key characteristics of each country market and how do they affect the extent and type of demand?
8. What tactics and strategies do leading vendors use to improve their market position?

IDC's Middle East and Africa Personal Computing service offers comprehensive analysis of product strategies, competitive positioning, financial viability, and overall strategic direction for major vendors in the PC industry, including:

Acer, Apple, Asus, Dell, Fujitsu Siemens, HP, IBM, Lenovo, NEC CI, Toshiba, and vendors active in local markets.

Throughout the year, this service offers insight into the latest trends affecting the market. Potential studies include:

Levant Personal Computing 2008-2012 Forecast and 2007 Vendor Shares (Lebanon, Jordan, Syria)

East Africa Personal Computing 2008-2012 Forecast and 2007 Vendor Shares (Kenya, Tanzania, Ethiopia, Uganda)

Egypt Personal Computing 2008-2012 Forecast and 2007 Vendor Shares

Turkey Personal Computing 2008-2012 Forecast and 2007 Vendor Shares

With data on market size, vendor share, and five-year forecasts, these studies provide detailed analysis regarding the market dynamics for desktop PCs, portable PCs, and x86 servers in the given regions. The information contained in these studies provides an understanding of the changes and challenges facing the PC industry in these emerging markets.

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Complimentary admission to IDC's annual Directions conference, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC sales executive.

As a privately held company, IDC believes that our customers are our primary constituency. A large percentage of every revenue dollar is reinvested back into our products, including more analysts, more geographic coverage, and extensive primary research.

Our steady growth over the past 10 years reflects our commitment to investing in our customers.