This IDC study IDC predicts that 2008 will be marked by some of the industry's biggest market makers — in software, servers, networking, telecommunications, and semiconductors — greatly increasing investments in disruptive markets, business models, and offerings. "The shift will be so great," according to IDC SVP of Research Frank Gens, "that these disruptions will cease to be considered 'disruptions' — they will become the new status quo for competing in the IT marketplace for the next decade."