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fileTitle IDC's 2008 Top Ten Predictions for the SMB Market Worldwide
Web Conference

Jan 16, 2008
United States
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Event Details more

1:00 - 2:00 p.m. U.S. Eastern Time

The SMB market continues to be a growth engine for IT suppliers, and IDC forecasts that total IT spending by SMBs will continue to run 2-3 percentage points higher than the growth seen in enterprise IT spending across almost every region. As part of IDC's "Predictions for 2008," regional and technology analysts with a specific focus on the SMB market have assembled their predictions for the next 12-18 months. Join us for an international Webcast that will bring together industry experts to discuss coming developments:

  • What critical challenges will vendors face in addressing the SMB market and who will do the best job in appealing to new SMB customers?
  • How will go-to-market strategies reveal the strengths but also the weaknesses of key players? Where will the little guys show that can maintain competitive positions?
  • What kinds of partnering will make the most sense in addressing the SMB market and where can alliances between companies actually complicate industry success, especially in emerging technology areas?
Agenda more

 
1:00 PM - 2:00 PM  

IDC's 2008 Top Ten Predictions for the SMB Market Worldwide
  
 
Raymond Boggs
Vice President, Small/Medium Business and Home Office Research, IDC
  
 
Merle Sandler
Research Manager, SMB and Home Office Markets, IDC
  
 
Emerson Gibin
Program Manager, Vertical Markets, IDC MEA, IDC
 
 
Matias Berardi
Manager, Research and Consultant, Latin America, IDC
 
  
 
Giuliana Folco
Research Vice President, European Industry Solutions, IDC
  
 
Paul Edwards
Director, Canadian SMB and Channels Research, IDC
  
 
Carrie MacGillivray
Senior Research Analyst, IDC
  
 
Kenneth Cayton
Research Manager, IDC
  
 
Michael Fauscette
Group Vice President, Software Business Solutions, IDC
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