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1:00 - 2:00 p.m. U.S. Eastern Time
The SMB market continues to be a growth engine for IT suppliers, and IDC forecasts that total IT spending by SMBs will continue to run 2-3 percentage points higher than the growth seen in enterprise IT spending across almost every region. As part of IDC's "Predictions for 2008," regional and technology analysts with a specific focus on the SMB market have assembled their predictions for the next 12-18 months. Join us for an international Webcast that will bring together industry experts to discuss coming developments:
- What critical challenges will vendors face in addressing the SMB market and who will do the best job in appealing to new SMB customers?
- How will go-to-market strategies reveal the strengths but also the weaknesses of key players? Where will the little guys show that can maintain competitive positions?
- What kinds of partnering will make the most sense in addressing the SMB market and where can alliances between companies actually complicate industry success, especially in emerging technology areas?
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