It can be difficult to navigate through the current economic turbulence and be successful. Behind the challenges lie the rich rewards of selling enterprise software to customers in a variety of vertical industries. Join leading IDC software and vertical analysts as they share insights on the evolving competitive environment and customer requirements in established vertical industries and company size segments including untapped opportunities for business analytics and enterprise application products.

IDC Analysts Presenting:

• Albert Pang, Director, Enterprise Applications Research
• Dan Vesset, Program Vice President, Business Analytics
• Meredith Whalen, Group Vice President/General Manager, Vertical Market Business Units

Questions to be answered during this informative breakfast briefing include:

• In these time of economic uncertainty, where will opportunities exist for IT suppliers?
• How can IT suppliers effectively mobilize their sales, marketing and partnering efforts by industry in order to win those deals?
• What is the impact of market consolidation on vertical applications vendors?
• What factors determine enterprise applications investments given the current economic conditions?
• Which organizations are likely to increase their business analytics budgets in the next 12 months and five year periods?
• What is the latest research on why customers continue to favor best-of-breed enterprise applications vendors?
• What are the key business analytics challenges facing various industries?In these time of economic uncertainty, where will opportunities exist for IT suppliers?
• How can IT suppliers effectively mobilize their sales, marketing and partnering efforts by industry in order to win those deals?

We invite you to join IDC for this complimentary breakfast briefing to be followed by an interactive question and answer session.

Agenda:

8:30 to 9:00 a.m. -- Registration and Continental Breakfast

9:00 to 10:30 a.m. -- Presentation by Albert Pang, Dan Vesset and Meredith Whalen

10:30 to 11:00 a.m. -- Question and Answer Session