Optimize your industry go-to-market strategy by attending IDC's Industry Insights '08, the additional half day program preceding IDC's Directions '08 conference, focused on improving the effectiveness of sales and marketing campaigns targeted at specific industries.

Hear from leading CIOs from each industry as they discuss their business needs and IT investment priorities.

Schedule one-on-one time with Insights analysts to gain strategic advice on the industry-specific issues with which your company is grappling. Meet the expert analysts from:

• Energy Insights
• Financial Insights
• Government Insights
• Global Retail Insights
• Health Industry Insights
• Manufacturing Insights

REGISTRATION RATE

Standard Rate:

$269

• Pinpoint the biggest opportunities in 2008 by understanding the CIOs agenda
• More effectively market and sell to technology buyers within the industry
• Develop a successful partnering strategy for industry
• Compete more effectively by understanding how well leading technology vendors are addressing the needs of buyers
• Meet and compare notes with your colleagues and potential business partners throughout the industry
• Access presentations via idc.com, which contains the audio and visuals from all presentations

Qualified attendees should represent IT suppliers serving the Financial Services, Manufacturing, Government, Retail, Energy and Healthcare sectors.

• Executive Management
• Marketing/Sales
• Product Management
• Distribution Channels
• Market Research
• Business Development
• Strategic Planning
• Information Technology Management
• Operations
• Competitive Analysis

Qualified attendees will be accepted on a first-come, first served basis