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David Senf
Director of Research, Canadian Security and Infrastructure Software

Team: Canada Research
David Senf is dedicated to helping clients with both marketing strategy and sales execution in the Canadian security market. He works with vendors, the channel, and end-user customers to form a complete picture of market direction. Mr. Senf's research covers competitive and market dynamics across a range of security technologies from secure content and threat management to identity and access management to managed security services.

In the decade prior to joining IDC, he sold, managed and implemented IT consulting initiatives ranging from Web portals to online presence. His accumulated understanding of technology trends from a business strategy and IT "nuts and bolts" perspective enriches his research with both strategic and tactical advice. He has taught courses he developed on SOA and XML at the University of Toronto.

In demand as a speaker on a range of emerging technologies, he is also a frequent commentator and writer for both IT trade and business media. Mr. Senf is based in IDC's Toronto, Canada office.

IDC Link


Lessons for Canadian Executives: Think Like a Thief
David Senf
Mar 2008 - Doc # lcCA21163108      IDC Link
Executives need to think more like a thief to understand the risks they and their business face everyday. Security thought leader Bruce Schneier reports in his ...
Google and Postini Competitive Threat in Canadian Security Market
David Senf
Jul 2007 - Doc # lcCA20779907      IDC Link
On July 9th, Google announced that it is going to acquire Postini, an on-demand communications security firm.

Analyst Research more

Beyond Green IT: Harnessing ICT to Enable Carbon Footprint Reduction
Lawrence Surtees, David Senf
Oct 2008 - Doc # YMG2008_02      Event Proceeding
The following was presented by Lawrence Surtees and David Senf at You, Me & Green IT – West, in Vancouver, British Columbia on Thursday, October 23, 2008:
Canadian Perspectives on Data Loss
David Senf
Oct 2008 - Doc # CA5SEC8      IDC Presentation
This IDC Presentation summarizes research into Canadian organizations' perceptions and preparedness on data loss. The intent of the content is to assist security marketers and sales account managers in fine-tuning approaches to ...
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Appearances

Service Management Maturity Executive Roundtable
Toronto, ON Canada
January 28, 2009

You, Me & Green IT- West
Vancouver, British Columbia Canada
October 23, 2008

Canadian Green IT Forum: You, Me and Green IT
Toronto, Ontario Canada
April 09-10,2008