http://www.idc.com/research/simplesearchres.jsp?buck=Web%2FB2B+Strategies&keyword=&lcol=en&access_type=All&container_type=All&resperpage=10&sortby=scoreIDC research on Business-to-Business (B2B) strategies.en-ushttp://cdn.idc.com/en_US/images/pageImg/idcLogoHome.jpghttp://www.idc.com/research/simplesearchres.jsp?buck=Web%2FB2B+Strategies&keyword=&lcol=en&access_type=All&container_type=All&resperpage=10&sortby=scorehttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=CN187101Qhttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=CN187101QChina's domestic trade volume from SMEs is expected to increase by about 10% per year over the next five years (2008–2012), and import/export trade from China SMEs will increase by about 20%. This means that more trade activities and more SMEs will come out in the near future. As the number of new paying customers is increasing, more value-added services (VASs) are provided. SMEs will gradually play a noticeable role in the development of the B2B market. Wed, 29 Oct 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=214385http://www.idc.com/getdoc.jsp?pid=23571113&containerId=214385This IDC study on technology marketing investment and resource priorities discusses the results of IDC's sixth annual marketing benchmarks survey of the largest and most influential global technology vendors within the software, hardware, and services sectors. The analysis provides a detailed evaluation of quantitative and qualitative data, including operational key performance indicators (KPIs) that should be a part of every CMO's operational planning. It also provides analysis of 20 staff disciplines and over 40 program spend areas by sector, and essential guidance for keys to success for marketing executives during 2008 and beyond. "Marketing investment across the IT vendor community will increase by 1.8% for the full year 2008, well below the rate of 6.1% during 2007. This increase in marketing investment will also lag behind the growth in global IT vendor revenue, which is forecast by IDC to be 5.5% in 2008. Tech marketers should watch this trend closely, and monitor their marketing budget ratio (MBR) and marketing investment change (MIC) data versus the industry. In addition to overall budget investment and policy, IDC offers the following guidelines for tech marketing executives and their operational counterparts for 2009: Think more broadly about marketing organization transformation, primarily by examining the top-heavy corporate marketing structures and budgets that are in place at so many organizations. Tech marketing executives have many opportunities to push marketing closer to the field, closer to customers, and in so doing can improve the overall relevancy of marketing to its many "customers": the field sales teams, partners and channel allies, and ultimately with prospective and existing customers. IDC's sixth annual Technology Marketing Benchmarks Survey provides insight into the management techniques and investment strategies based on IDC's unique access to the world's largest and most influential technology marketing leaders," says Richard Vancil, vice president, IDC Executive Advisory Group. Wed, 22 Oct 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=prUS21480708http://www.idc.com/getdoc.jsp?pid=23571113&containerId=prUS21480708Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. Mon, 20 Oct 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=213782http://www.idc.com/getdoc.jsp?pid=23571113&containerId=213782This IDC update provides a look at some of the key findings from IDC's Channel Panel. The data referenced in this update was collected between May 16 and June 17, 2008. Highlights include: Storage Hardware: NetApp Leads, Dell Steady Storage Software: NetApp Ahead While Hitachi Struggles Security: Segment Strong, Especially IBM ISS Servers: Poor Trends Quarter over Quarter Networking: Juniper and ProCurve On Top, 3Com Continues to Struggle Voice: Segment Down From Q1, Cisco and Avaya Flat PCs: Segment Flat but Apple Still Strong Hardcopy: Xerox Leads, HP Flat, OKI Struggles Tue, 19 Aug 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=213234http://www.idc.com/getdoc.jsp?pid=23571113&containerId=213234This IDC CMO Advisory Practice study provides an industry definition of the emerging role of campaign management, along with best and emerging practices of campaign management processes. Based upon interviews with campaign managers at leading technology firms and insight from IDC's recent Marketing Operations Leadership Board meeting, the IDC CMO Advisory Practice provides insight into how this function is organized and how campaign managers engage with other marketing groups and sales to optimize alignment and market effectiveness and presents a view into the campaign management processes and tactics in use at leading technology firms. Specific case studies are provided for IBM, Quest Software, Symantec, and VeriSign. "Even the most successful technology firms continue to struggle with consistent and effective execution of their campaigns and related go-to-market strategies, unable to improve their alignment with marketing or the organization as a whole," said Michael Gerard, vice president of research, IDC's CMO Advisory Practice. "The campaign management function provides the opportunity to solve the foremost problem of tech marketing today: that of the declining return on marketing investment that results from executing marketing mix elements in separate and disintegrated streams." Fri, 25 Jul 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=212922http://www.idc.com/getdoc.jsp?pid=23571113&containerId=212922This IDC Insight presents IDC's 2008 Marketing Performance Matrix and the results from interviews with senior marketing management at several companies in the leadership quadrant. This analysis serves as the basis for identifying innovation in tech marketing leadership. The matrix is based on a comprehensive analysis of leading IT companies' internal marketing operational key performance indicators (KPIs) versus their effectiveness in the marketplace. IDC's CMO Advisory Practice provides strategic insight to help technology marketers improve the efficiency and effectiveness of marketing practices. Marketing operational data for many of the world's leading technology companies is drawn from IDC's Tech Marketing Benchmarks database. The Tech Marketing Benchmarks database contains quantitative and qualitative investment data for over 100 technology leaders, representing over $400 billion in revenue. Recent updates to the database include information from CMO Advisory's 2007 Technology Marketing Benchmarks Survey and 12 months of best practices research within the CMO Advisory Service. Mon, 21 Jul 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=213067http://www.idc.com/getdoc.jsp?pid=23571113&containerId=213067This IDC Buyer Case Study describes how Serena Software envisioned, selected, and deployed social networking to solve a variety of business problems. Mon, 14 Jul 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=AP678203Qhttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=AP678203QThis IDC study presents the Vietnam IT market's full and promising opportunities, including the maturity of the market and the internal quality upgrades. Moreover, as competition between local and foreign players is getting harsher, the challenge for local players lies in defining their own strengths and weaknesses, as well as choosing the right path and the right customers. "It is always important for global vendors to identify those high potential system integrators (SIs)/VARs in the market that have expertise and networks in the local market," says Alice Lai, research manager, Asia/Pacific Channels Group, IDC Asia/Pacific. " Vietnam is one of the key markets in the Asia/Pacific region that vendors should pay attention to when selecting their channels partners in order to obtain better synergies via partnerships. The appropriate SIs/ VARs will be helpful for expediting entry into the market or increasing local penetration with the aid of localization and customization of their solutions that can address the customers' need. Each of the profiles contains interesting points to consider, and having looked at Vietnam as an emerging market with high potential in IT development, IDC holds hopes for a promising market with energetic players," she further added. Tue, 08 Jul 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=AP678201Qhttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=AP678201QThis IDC study shows the emergence of a number of small systems integrators (SIs) with huge success in the India IT software industry. IBM and TCS are big names as SIs, but there are many small regional SIs that perform well. Software vendors collaborate with the big SIs to cater to the large customer segment, but in order to penetrate further and acquire tier 2 customers they require collaborations with small SIs. "With small and medium-sized businesses (SMBs) investing heartily in improving their IT infrastructure due to increasing security issues, expansion plans, and so forth, while having limited IT budgets, these small SIs emerge as the most appropriate choice for them. Thus, offering medium budget helps small SIs win SMB deals against large SIs. In terms of cost, no doubt SMB creates low value businesses, but the volume is huge. With such scattered and voluminous presence of SMBs across India, small SIs also work on their expansion in the country. This will help them have presence locally in various geographies and tap more number of clients. Also, currently these small SIs work on building their expertise around a specific solution area rather than offering a variety of solution areas. For example, SIs that currently offer networking solutions and services have plans to venture into related solution areas such as security or vice versa, and some are sole service providers (SPs) of ERP applications. This may change later as small integrators expand," says Prateek Tokas, analyst, Software and Services Research, IDC India. Tue, 01 Jul 2008 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=prUS21304208http://www.idc.com/getdoc.jsp?pid=23571113&containerId=prUS21304208Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media, according to IDC's Digital Marketplace Model and Forecast. Wed, 25 Jun 2008 00:00:00 EDT