Demand Management Strategies

The Demand Management Strategies research service provides supply chain executives with actionable advice on improving pricing management, channel coordination, and promotion resource allocation decisions across the demand management process. Forward-looking research, combined with fact-based analysis of successful demand management strategies, provides clients with practical ways to anticipate changing demand and to align demand with supply.

Markets Covered

This service covers the following segments of the manufacturing industry:

• Automotive/aerospace and defense
• Chemical /base materials
• Consumer packaged goods (CPG)
• Consumer electronics
• High tech/semiconductor
• Retail

Subjects Analyzed

Throughout the year, this service will address the following topics:

• Demand management best practices
• The impact of IT investments on demand management performance
• Demand management technology evaluations
• Governance models for demand management optimization
• RFID outlook and best practices in RFID implementations

Key Questions Answered

Our research addresses the following issues that are critical to your success:

• What are the key processes that should be targeted for transformation within the demand management domain?
• How is RFID being applied to improve demand visibility, streamline process, and enhance the selling of products?
• How do demand management activities differ within specific manufacturing segments, and what are the key business initiatives and IT strategies of these industry sectors?
• How can companies align demand management strategy with the economical use of business process outsourcing?
• How should a new CRM investment be analyzed, and which vendors offer the right manufacturing industry capability?
• What are the steps to improving demand forecast accuracy?
• How does a company create a demand information management initiative?

Who Should Subscribe

This research will assist in the planning and decision making of the following:

• CIOs
• Customer service executives
• Marketing executives
• Sales executives
• Supply chain executives

Subscription Benefits

• A full 12 months of documents providing intelligence on market developments and direction along with informed commentary and recommended actions
• Access to the analyst team for further discussions and explanation (one-hour increments)
• Preferential pricing on purchases of other services
• Complimentary tickets (3) to a Manufacturing Insights Executive Conference each year
• Complimentary invitations to regular telebriefings

For more information, contact: