Newsletters Document Overview
Consumer Reaction to Rising Energy Prices
| Authors: | Barb Ryan, Ingrid Rohmund |
| Document # | EI204155 |
| Published | November, 2006 |
| Document Type | Survey |
| Number of Pages | 20 |
| Number of Figures | 11 |
Overview
This Energy Insights report discusses consumer reaction to rising energy prices, the impact of higher prices on customer satisfaction, and customer response to utility companies' efforts to help customers manage their increasing monthly bills. Consumers are feeling the pain of higher energy prices. Data from the 2006 Customer Insights Market Survey (CIMS) indicates that the majority of customers have experienced increases in their monthly energy bills in the last year and customer satisfaction with the price of electric service has dropped since 2004.
According to Barb Ryan, senior analyst for Energy Insights, "High utility prices have captured the public's attention and this provides an opportunity for energy utilities. Now, when energy is at the forefront of customers' minds, utilities should focus on educating their customers about energy use and introduce innovative rates, billing programs, and energy efficiency programs to help customers gain more control over their energy bills."
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Residential Customer Strategies
Insights: Energy, Energy, Utilities
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